Punchy: Marketing News

Cannes Special: Why Is Effectiveness Not EVERYTHING in Advertising?

Episode Summary

This week the team comes to you from the Cannes Creative Festival, a “four day acid trip” of advertisers on the French Riviera.

Episode Notes

Behind their fancy new sunglasses, they dig into their qualms with the advertising industry, performative insights, Clippy the Clip Art mascot, and, as ever, Gen Z.

Watch this episode here

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

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