Punchy: Marketing News

ChatGPT is Taking Over...Or Is It?

Episode Summary

We are kicking off the first episode of 2023 with our new format for Punchy and discussing all things ChatGPT and of course, marketing! Check out this episode to get all the perspectives on what ChatGPT means for marketing professionals and what the implications will be for creative teams across the industry. Smart link: https://link.chtbl.com/Punchy

Episode Notes

In today’s episode of Punchy, we kick off the new year discussing all things ChatGPT. Though we’re running a new format focussed on one major headline, you still get the same hot takes and incredible marketing insights you’re used to from the Rival team. Today’s discussion centres around what the arrival of ChatGPT means for marketing professionals at all levels, how we can make best use of it, and if it’s going to displace Google as a search engine. Tune in to hear everything you need to know about ChatGPT and its implications for marketing. 

Stories discussed:

The New Chatbots Could Change the World. Can You Trust Them?

Is ChatGPT the next big threat to Google’s dominance in the AI market?

Chat GPT, Generative AI and the future of creative work | The Week UK

How can I use ChatGPT for marketing? | Smart Insights

Mint Mobile’s ChatGPT ad 

Scratch with Mint Mobile’s CMO

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler

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Find DuBose on LinkedIn.

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