Punchy: Marketing News

DuBose Tees Off on Brand Purpose (and Smells Nice Doing It)

Episode Summary

The team is joined this week by the legendary Kim Garcia to discuss it all from respecting hardworking influencers to when businesses should just shut the f%ck up.

Episode Notes

Kim Garcia, CMO of Tagger and pretty amazing all-round human, joins Eric, Jenna and DuBose to discuss influencer pay, when brands start talking about social issues (and when they shoudn't), tattoos on airline employees, and the real importance (and all the context) of brand purpose. 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

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Find DuBose on LinkedIn.

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