Punchy: Marketing News

Marketing Q&A: Content ROI, Ad Transparency, & Fintech Challenges for 2023

Episode Summary

Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Colton Pond, VP & Head of Marketing at Truv, shares his expert insights while addressing questions submitted by our audience. From co-owning key marketing metrics to showcasing value-add, and enhancing transparency in programmatic advertising, they explore real-world challenges faced by marketers. They also discuss the biggest marketing challenges for early-stage fintech organizations in 2023. Tune in to stay ahead in this ever-changing landscape of marketing.

Episode Notes

Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Colton Pond, VP & Head of Marketing at Truv, who shares his insights and expertise on questions submitted by our audience.

From co-owning key marketing metrics and showcasing value-add in uncertain times, to enhancing transparency and accountability in programmatic advertising, the panel addresses real-world challenges faced by marketers. They also delve into the biggest marketing challenges for early-stage fintech organizations in 2023 and the implications for marketers.

Mentioned in the show: 

• Uncommon 4th july LGBTQIA campaign in Times Square

If you have a marketing question you want answered, submit it here.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here - https://www.wearerival.com/amp-group ]

Chapters:

• (02:19) - Q1: With the uncertainties of the future economy and the need to demonstrate content ROI, how can marketers effectively co-own key marketing metrics with other functions and showcase their value-add to management? 
• (09:10) - Q2:  The recent report by Newsguard suggests that programmatic advertising dollars could be more effectively utilized if they were not allocated to unreliable AI-generated sites. How can marketers enhance transparency and accountability in programmatic advertising to prevent funds from being wasted on platforms that lack human oversight and produce erroneous content?
• (18:35) - Q3:  What are the biggest marketing challenges that you believe face early stage fintech organizations in 2023, and why?
• (26:00) - Rants & Raves

Watch the video version of this podcast on Youtube.

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

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