On this episode of Punchy, the Rival team discusses the impact of AI in the advertising industry, including Meta's AI-driven marketing system, P&G's strategy to tackle rising costs through increased marketing “productivity” and Twitter's game-changing decision to allow cannabis brands to advertise on the platform. Join the conversation as they share their thoughts on the future of advertising. Tune in, we had a lot of fun recording this one!
Grab a seat and get ready to tune in to the latest episode of Punchy 🎙️, where Eric and the Rival team dive deep into the world of advertising and the impact of AI. In this episode, the team discusses Meta's AI-driven marketing system, P&G's strategy to tackle rising costs through increased marketing “productivity”, and Twitter's game-changing decision to allow cannabis brands to advertise on the platform. Join the Rival team as they dive deep into the fascinating world of marketing and discover the latest news and trends shaping the industry.
Stories Discussed:
1- Meta’s AI Driven Marketing System Splits Marketers
2- P&G to tackle rising costs through increased Marketing ‘Productivity’
3- 420 comes early for Cannabis brands
Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster.
Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Watch the video version of this Podcast on YouTube. Find Eric on LinkedIn and tweet him @efulwiler. Find Jenna on LinkedIn. Find DuBose on LinkedIn. Say hi at media@wearerival.com, we’d love to hear from you.