Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO to the ideal budget for your branding strategy. They also share tips on what to consider when hiring an agency as a startup and even tackle a popular hypothetical scenario (Balenciaga’s Bondage Bears). This episode is packed with valuable marketing advice and plenty of laughs – don't miss out!
Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO to the ideal budget for your branding strategy. They also share tips on what to consider when hiring a marketing agency as a startup and even tackle a popular hypothetical scenario (Balenciaga’s Bondage Bears). This episode is packed with valuable advice, insights, and plenty of laughs – don't miss out!
(00:00) Teaser
(00:24) Intro
(01:22) Q1- What does conversational AI mean for marketers/Is Google & SEO dead?
(04:32) Q2- Will AI displace marketing jobs?
(06:19) Q3 - How much of your marketing budget should you allocate to branding?
(11:24) Q4 - What is the value of long-term loyalty to a brand?
(13:38) Q5 - What should a marketer look for in an agency if it's a startup with budget constraints?
(16:01) Q6 - If you were the CMO of Balenciaga, how would you navigate yourself out of the recent “bondage-bears” scandal?
📩Got a marketing question you'd love to have answered on the next episode? Email it to us at media@wearerival.com
Smart link: https://link.chtbl.com/Punchy
Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.
Watch the video version of this Podcast on YouTube.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Find Eric on LinkedIn and tweet him @efulwiler.
Find Jenna on LinkedIn.
Find DuBose on LinkedIn.
Say hi at media@wearerival.com, we’d love to hear from you.