In the wake of Tucker Carlson being outraged by his favourite sexy M&M being replaced by Maya Rudolph, the gang discusses what it means to create design in a woke/non-woke culture. How do brands actually create something that visually resonates when critics are waiting to tear you down? Smart link: https://link.chtbl.com/Punchy
This week in marketing news, M&M’s have replaced their newly designed spokes-candies with actor/comedian Maya Rudolph.
In the wake of Tucker Carlson being outraged by his favourite sexy M&M being replaced by Maya Rudolph, the gang discusses what it means to create design in a woke/non-woke culture.
Many challengers and incumbents depend on new, fresh visual identities to separate themselves from the market, but what are the real implications of this when you’re a behemoth like Mars?
And how do brands actually create something that visually resonates when critics are waiting to tear you down? Hear the full breakdown of the M&M’s story and what you need to know as a marketer.
Stories discussed:
M&Ms pulls spokescandies in the wake of right wing outrage.
Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Watch the video version of this Podcast on YouTube.
Find Eric on LinkedIn and tweet him @efulwiler.
Find Jenna on LinkedIn.
Find DuBose on LinkedIn.
Say hi at media@wearerival.com, we’d love to hear from you.